TouchBasePro
Multi-channel customer engagement platform for African markets
TouchBasePro is a customer engagement platform that brings email, SMS, voice, WhatsApp, USSD, push notifications and forms into a single dashboard, with one billing relationship and one set of dashboards. It is built in Johannesburg, South Africa, with direct carrier integrations and routing tuned for African networks, alongside tools for tracking inbox placement, bounces and domain reputation.
Core capabilities include a drag-and-drop email composer with templates, automation and transactional sending on one engine, transactional APIs with webhooks, in-platform segmentation, A/B and multivariate testing, and POPIA and GDPR-aligned consent handling. Voice covers IVR, AI agents, voice OTP and outbound calling; WhatsApp supports templates, sessions and rich media; USSD runs interactive menus across major African carriers; push notifications support iOS and Android with segmentation; and branded forms route data to a CRM in real time. Additional products include SigDaddy for team-wide email signatures, Testicly for pre-send render, link, spam-score and deliverability testing, Newsletters Suck, Inboxd.aggency for managed direct marketing, and SurveySally for one-question-at-a-time surveys with AI brand detection. Integrations include HubSpot, Salesforce, Slack, Shopify, WooCommerce, WordPress, Pipedrive, monday.com, ActiveCampaign, Twilio and others, with custom API integrations available.
The platform is aimed at teams running marketing and transactional communication across multiple channels, particularly those sending into African markets. Pricing is a single plan with every feature included, scaled by subscriber count on a 12-month contract, with SMS, WhatsApp, voice and USSD billed additionally on a usage basis. An Enterprise tier above 100,000 subscribers is scoped by quote. Free credits are available on signup for email, SMS, WhatsApp spend, forms, surveys, testing credits and signature seats, subject to compliance checks and expiring after 30 days.
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