Survey Funnel

Survey Funnel is a survey and list segmentation tool for collecting lead data and routing it to marketing systems. Users build surveys with images, opt-in form questions, and mobile-responsive layouts, then use answers to group contacts and decide what happens after submission.

Core capabilities include Branch Logic for showing different questions based on prior answers, Scoring for score-based quizzes, and Rules for if-then actions after a survey is submitted. Rules can send respondents to a specific opt-in form, a Zapier integration, a Deadline Funnel campaign, or custom tracking code, and can redirect to custom thank-you pages. Surveys can be hosted, embedded on a page, or triggered as a lightbox. Opt-in form integrations pass name and email to email providers such as ActiveCampaign, ConvertKit, Drip, Infusionsoft, MailChimp, and Ontraport; Zapier additionally passes total score and answer data to custom fields in an email provider or CRM.

Survey Funnel is aimed at marketers and entrepreneurs who segment email lists and qualify leads. It offers a free trial with no credit card required, after which plans are usage-based on completed surveys and leads, with tiers covering a set number of surveys per month and an unlimited option. The service can be used on unlimited websites and includes priority email support.