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Squad

AI-driven product discovery, strategy, and roadmapping tool for building user-centric, AI

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Squad is an AI product management platform that connects business goals with customer feedback and usage analytics to build and maintain a product roadmap. It addresses the problem of disconnected data, unstructured feedback, and manual prioritization by breaking product work into automated phases handled by specialised AI agents.

The platform includes an Insights agent that turns raw user feedback into opportunities, opportunity-solution trees for strategy mapping, and a Planning agent for prioritization and generating PRDs. Squad aggregates data sources such as customer feedback, internal feedback, and product analytics, then surfaces opportunities aligned to goals, compares solution approaches, and generates requirements for tools like Linear or Cursor. It offers native integrations across analytics, delivery, knowledge, support, sales, and productivity tools, along with MCP servers and AI-native tools.

Squad is aimed at product teams of varying sizes, from start-ups to larger organisations. It is packaged as a free plan with a trial requiring no credit card, alongside Pro, Team, and Enterprise editions. Paid tiers add features such as multiple workspaces, unlimited integrations, thinking models, multi-user collaboration, shared links, exports, and dedicated support, with pricing available through contact sales.

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