SmartCustomer
Ratings and reviews platform for consumers to evaluate businesses before purchasing.
SmartCustomer is a consumer reviews platform founded in 2006 in Silicon Valley by Michael Lai, Dr. Rodney Gin, and Jeremy Gin. It hosts reviews of businesses to help buyers assess legitimacy, avoid scams, and make informed purchasing decisions. The platform states it is an Official Google Review Partner and has been recognized with Innovation Research Grants from the National Science Foundation.
The platform organizes businesses into categories such as Marketplace, Clothing, Electronics, and Jobs, and lets users browse reviews, compare businesses, bookmark listings, and write their own reviews with tips, pictures, and videos. Review integrity is maintained through technology, human moderation, community reporting, and policy enforcement, with businesses able to engage with reviews but not control or pay to remove them. Users can build profiles and connect with other reviewers.
SmartCustomer is aimed at consumers researching businesses and products before purchasing, as well as businesses managing their reputation. The pages reviewed do not state a free plan, trial, or specific packaging model.
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