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Reform

No-Code Form Builder for High-Converting Lead Generation.

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Reform is a no-code form builder designed for lead generation and conversion optimization. It helps teams create branded forms that collect higher-quality leads, reduce spam, and improve completion rates without requiring developer support. Forms can be embedded on websites or apps, and partial submissions are still captured when users leave before finishing.

Key capabilities include multi-step forms, qualification and conditional routing, lead enrichment, spam prevention, real-time email validation, A/B testing, and real-time analytics. Forms can be customized without code or through custom CSS and code, and are accessible to users with different needs. Integrations cover CRM and marketing automation platforms such as HubSpot, Salesforce, Close, ConvertKit, and Marketo, along with Zapier, Google Analytics, Slack, Google Sheets, and webhooks and APIs for custom connections. Embedding options include iframes, web components, and headless forms.

Reform is suited for marketers, growth teams, and businesses focused on lead capture and funnel optimization. It offers a free plan with unlimited responses and no credit card required, plus a 14-day trial of Pro features that includes advanced integrations, team collaboration, enrichment, page logic, and webhooks.

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