Raven Tools

Raven Tools is a cloud-based digital marketing platform that combines SEO research and analysis with automated client reporting. It addresses the need to manage website audits, backlink analysis, rank tracking, competitor and keyword research, and link building in one place, while pulling data from SEO, PPC, social, email, and call tracking sources into unified reports.

The platform includes Site Auditor for crawling desktop and mobile pages and generating a site health score with prioritized, checklist-style findings; Backlink Explorer and Link Spy for backlink research using Majestic and Moz data; Rank Tracker for daily, weekly, or monthly tracking across Google, Bing, Yahoo, Yandex, and Baidu, with device, location, and language targeting; Competitor Research Central for combined domain and keyword analysis; Keyword Rank Checker; and a Link Building Manager for storing, categorizing, and monitoring link opportunities. Marketing Reports use a drag-and-drop wizard with more than 30 data modules, scheduled or on-demand runs, and unlimited reports. Integrations include Google Search Console, Bing Webmaster Tools, Google Analytics, Moz, Majestic, Google Ads, Bing Ads, Facebook Ads, social platforms, email services, and CallRail.

Raven Tools is aimed at agencies, in-house marketers, media companies, and freelancers. It is offered through monthly or prepaid yearly plans named Small Biz, Start, Grow, Thrive, and Lead, each with different limits on domains or campaigns, users, and rank position checks. Enterprise pricing is available on request, and a free trial is offered.