PROS

PROS provides airline retailing software that connects revenue management, dynamic pricing, merchandising, offer marketing, and offer/order management on a single cloud platform. It addresses the need to create and distribute contextual, real-time offers while maintaining control over pricing and revenue goals across channels.

The platform includes Revenue Management with elasticity-based forecasting, dynamic programming, and network optimization; Real-Time Dynamic Pricing; Shopping; Merchandising with dynamic ancillary pricing; Group Sales; and marketing modules airTRFX, airModules, airWire, and airSEM. AI and machine learning support forecasting and pricing decisions. Modular APIs connect with Passenger Service Systems, reservation and booking systems, ATPCO, IATA, OAG, DCS, NDC platforms, eCommerce platforms, MarTech stacks, payments, OTAs, metasearch engines, and data providers. The cloud environment runs on Microsoft Azure data centers with an application-level SLA, disaster recovery, and security audits.

PROS is built for airlines of varying sizes, from point-to-point and low-cost carriers to complex origin-and-destination networks, serving commercial, revenue, sales, and marketing teams. The platform is delivered as a cloud service; the pages do not specify plan tiers, trials, or pricing models.