Primeira
The app specialized in driving partner engagement during off-peak hours.
Primeira is a restaurant and experiences platform that connects diners with partner venues during off-peak hours. Members reserve a table for 2, 4, or 6 people and pay 50% off the menu, excluding drinks, when they arrive. The service is designed to help restaurants fill otherwise idle tables while offering members access to a range of dining options.
The platform lists partner restaurants across more than 100 cities in Brazil, with listings covering both major urban centers and tourist destinations. Reservations are made through the app, where users select a restaurant, time, and party size before arriving at the venue. Restaurants can register as partners to advertise tables during off-peak periods, and the platform also offers a licensing option for bringing the service to new cities.
Primeira is aimed at diners looking for discounted meals at partner venues and at restaurant operators seeking to drive engagement during slower hours. The app is available for download on mobile platforms, and the website provides separate entry points for restaurant registration, licensing inquiries, and user support.
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