Perpetua
E-commerce advertising software and managed services for marketplaces including Amazon and
Perpetua is retail media optimization software for brands and agencies selling on Amazon, Walmart and other marketplaces. It addresses the challenge of managing marketplace advertising alongside display and video advertising, while measuring the impact of ad spend across channels and marketplaces. The platform combines campaign automation with reporting on total sales, retail intelligence and digital shelf insights.
Core capabilities include automated campaign creation and execution based on strategic goals such as growth, profitability, brand defense and awareness, with universal, brand-based and advanced goal types. The ad engine provides customizable recommendations and conversion-based bidding, with automated actions such as budget adjustments, negative keyword matching and spend changes tied to performance targets. Reporting modules cover total sales analytics, retail intelligence and digital shelf insights, with enterprise-level customization. The Growth tier adds hourly reporting and intraday optimization via Amazon Marketing Stream, share-of-voice and organic rank insights, revenue opportunity analysis and competitor search term data; the Premium tier adds competitor and market intelligence data, custom AMC reporting, custom data integrations and intelligence dashboards.
Perpetua is aimed at ecommerce businesses and agencies managing marketplace advertising. It is packaged in three tiers: Essentials for monthly ad spend up to a stated threshold, Growth for higher spend with a base fee plus a percentage of ad spend, and Premium for the largest spend levels with custom terms. Support ranges from chat and community access in Essentials to a client success team in Growth and a dedicated account team in Premium.
12 alternatives to Perpetua
Ranked by how well each tool replaces Perpetua: shared features, audience, price and popularity.
Digital marketing agency and marketing technology suite
Covers 10 of 15 key features, has a free plan and starts cheaper.
Free plan66 out of 100 match$79.99/moWorry-free account management for the AI and automation era of PPC.
Covers 10 of 15 key features and starts cheaper.
64 out of 100 match$209/moDigital advertising platform for creating, managing and analyzing Facebook and Instagram (
Covers 8 of 15 key features and starts cheaper.
63 out of 100 match$49/mo- 63 out of 100 matchContact sales
Advertising platform covering search, display, video, CTV and shopping campaigns across微软的
Covers 6 of 15 key features.
63 out of 100 match—- 63 out of 100 matchContact sales
- 62 out of 100 match—
eCommerce ad automation for Google, Facebook, Instagram and Microsoft
Covers 7 of 15 key features and starts cheaper.
62 out of 100 match$108/moAdtech software for ad serving and programmatic buying
Covers 9 of 15 key features and starts cheaper.
62 out of 100 match$250/moAdvanced Advertising Network with a Unique Partner Care Approach.
Covers 8 of 15 key features and has a free plan.
Free plan62 out of 100 matchContact sales