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PassKit

Wallet engagement platform for Apple Wallet and Google Wallet

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PassKit is a platform for creating, managing, and optimising digital wallet experiences across Apple Wallet and Google Wallet. It solves the problem of needing a separate mobile app to engage customers, instead allowing businesses to issue branded passes like loyalty cards, membership passes, coupons, gift cards, event tickets, and boarding passes directly to the wallets customers already use.

The platform includes tools for the full pass lifecycle: Pass Designer for creation, enrolment pages and APIs for data capture, pass landing pages and email distribution for delivery, PassReader for validation, and Portal management for live updates. It provides analytics, webhooks, automation, and integrations with systems like CRM and POS. The platform supports both Apple Wallet and Google Wallet and is accessible via a web portal, SDKs, gRPC, and APIs.

PassKit is designed for businesses of all sizes, from independent shops to global enterprises. It offers a free plan to start, with scalable pricing as projects grow. The platform is packaged for both non-technical teams using the Portal and templates, and developers who need deeper integration and automation capabilities.

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