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Mirakl

The AI retail media solution built for retailers.

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Mirakl Ads is a retail media platform for retailers, including marketplaces and traditional eCommerce sites, that enables them to sell advertising across their own properties and extend campaigns off-site. It supports agentic commerce by helping products remain discoverable through on-site search, AI shopping agents, and large language models.

The platform offers Sponsored Products, Display, Shoppable, Video, and in-store ad formats, with automated budget redeployment to Google Shopping when on-site inventory is saturated. AI features include automated campaign creation, relevance-driven algorithms, vector search, image recognition, and continuous testing. Retailers can control ad placements and category floor prices in real time. Agentic capabilities include GEO optimization of product data, shopper intent understanding, and MCP connectors for monetizing on-site shopping assistants. Mirakl Ads integrates with the Mirakl Marketplace Platform, though it is available to retailers regardless of whether they use Mirakl.

Mirakl Ads is aimed at retailers and marketplace operators seeking to build advertising revenue alongside commissions. It is available as a standalone solution or alongside Mirakl Marketplace, with sellers gaining access through the marketplace platform. The pages describe a demo-based sales process and dedicated support, but do not specify free plans, trials, or pricing models.

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