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Marin Software

Marin Software has been acquired by Zax Capital and is entering an AI-first era focused on

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Marin Software is a performance marketing platform that brings together marketing data from search, social, retail media, display, and app channels so teams can analyze, optimize, and automate paid media campaigns. It addresses the need to unify data across ad platforms and manage cross-channel advertising from a single system.

The platform is organized into three products: Connect, for collecting and sharing marketing data; Ascend, for optimizing and automating campaigns across ad platforms; and One, for adding marketing expertise and bandwidth. It supports channels including paid search, paid social, retail media, and app advertising, with integrations spanning ad platforms, analytics, data warehouses, CRMs, call tracking, and offline revenue sources. AI capabilities include PredictAI for forecasting and planning, always-on automation for cross-channel optimization, and lift measurement. Managed Services are also available for agencies managing client paid media.

Marin is aimed at performance marketers, agencies, and teams running multi-channel advertising programs. It is packaged across the three product tiers, each with a different contract term and data source allowance, and is available with a 30-day free trial.

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