Loops

Email platform for SaaS teams to send marketing, lifecycle, and transactional email from a

Loops is an email platform for software companies that sends marketing, lifecycle, and transactional email from a single product. It addresses the problem of keeping email in sync with product data, so workflows can trigger on contact property changes, integration updates, or app events while contact records stay current.

Core capabilities include workflow builders with triggers, branching, audience filters, and playbooks; themes and reusable components for consistent email design; segments and contact properties; goal conversion tracking; and an AI agent for writing and setup. It connects through the Contacts API, Events API, webhooks, an npm package, and integrations including Supabase, Clerk, Stripe, PostHog, Segment, Zapier, Make, Webflow, Framer, and Auth0. Deliverability safeguards cover bounce suppression, send pacing, retries, and manual review.

Loops is aimed at software and SaaS teams, including engineering and marketing working together. Pricing is based on subscribed contacts, with no per-seat or per-send charges on paid plans. A free plan covers unlimited contacts and a capped number of sends to the newest contacts within a rolling 30-day window, includes all features, and carries Loops branding; paid plans remove the branding and send cap.

12 alternatives to Loops

Ranked by how well each tool replaces Loops: shared features, audience, price and popularity.

Laposta
Send easy professional newsletters with Laposta
Covers 8 of 15 key features.
Free planTemplatesAutomationsSegmentationApi access
68 out of 100 match$17.50/mo
Klaviyo
Email and SMS for e-commerce brands
Covers 3 of 15 key features.
Free planAutomationsSegmentationTemplates
65 out of 100 match$20/mo
Sendloop
Maximizing Your Email Performance, One Custom Solution at a Time.
Covers 7 of 15 key features.
Free planTemplatesSegmentationAutomationsWebhooks
65 out of 100 match$39/mo
Omnisend
Email and SMS marketing platform for ecommerce brands.
Covers 7 of 15 key features.
Free planAI assistantSegmentationAutomationsAnalytics
65 out of 100 match$11.20/mo
Customer.io
Customer Engagement Platform For Better Outcomes
Covers 7 of 15 key features.
Email marketingSegmentationAutomationsAI assistant
65 out of 100 match$100/mo
Moosend
Email marketing and marketing automation platform
Covers 6 of 15 key features.
Free planEmail marketingSegmentationReportingAnalytics
65 out of 100 matchContact sales
theMarketer
Email marketing, SMS, push notifications, loyalty, and referral platform with automation.
Covers 8 of 15 key features.
Free planEmail marketingSegmentationTemplatesAnalytics
64 out of 100 match$20/mo
SendX
SendX
Covers 8 of 15 key features.
Email marketingSegmentationAutomationsAnalytics
64 out of 100 match$9.99/mo
Flodesk
Email marketing platform with a visual design editor, workflows, forms and checkout.
Covers 8 of 15 key features.
Free planEmail marketingTemplatesAutomationsSegmentation
63 out of 100 match$25/mo
Doppler
Multichannel marketing platform powered by AI for email, WhatsApp, chatbots and more
Covers 8 of 15 key features.
Free planAI assistantAutomationsTemplatesReporting
63 out of 100 match$15/mo
Brevo
Email, SMS and WhatsApp campaigns priced by volume
Covers 3 of 15 key features.
Free planAutomationsSegmentationTemplates
63 out of 100 matchFree
GetResponse
AI-powered email, SMS, and automation platform.
Covers 6 of 15 key features.
Free planAI assistantAnalyticsApi accessAutomations
63 out of 100 matchFree