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Lively, Inc.

Flexible benefits and health savings account provider for individuals, employers, and BroK

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Lively provides health savings accounts and flexible benefits administration for individuals, employers, and brokers. Its Lively Axis platform addresses the fragmentation of managing multiple benefit account types across separate vendors by connecting account balances, employer plan rules, claims history, and eligible expenses within a single system. Lively supports HSA, FSA, HRA, LSA, commuter, Medical Travel, COBRA, and Direct Bill accounts, with HR teams managing everything from one dashboard and employees accessing accounts through a mobile app.

Axis includes AI-assisted tools such as Lively IQ for enrollment guidance, an AI Agent for answering employee questions and completing account tasks, Smart Claim Submission for receipt-based filing, a Smart Stacked Card that routes funds automatically at checkout, Claim Sync for importing carrier Explanation of Benefits data, Expense Scout for identifying reimbursable expenses, and File Center and File Sync for managing enrollment and contribution files. The platform connects with HRIS, payroll, carrier, and eligibility systems, and runs on AWS with HIPAA compliance, AES-256 encryption, and two-factor authentication.

Lively is built for individuals saving with an HSA as well as HR teams, employers, and brokers administering benefits. HSAs are offered free for individuals and families, with optional investing that may carry an additional fee. Employer HSA administration is priced per employee per month subject to a monthly minimum, with preferred pricing available on request.

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