Lasso CRM
CRM software for homebuilders
Lasso CRM is a customer relationship management platform built for homebuilding sales and marketing teams. It addresses the challenge of capturing, nurturing, and converting leads from first inquiry through to sale, helping teams respond faster and manage the homebuyer journey more effectively. The platform is designed to reflect real-world homebuilding sales processes, including tracking leads through different stages of the home buying process and managing construction timelines.
Key capabilities include lead management for capturing and assigning leads from digital channels, email marketing with drip sequences and a drag-and-drop builder, website tracking, sales automation workflows such as lead rotation and auto-scheduling, appointment management, and real-time reporting with customizable dashboards. Lasso CRM integrates with websites, ERP systems, and design studio tools, and supports community workflows with templates for co-buyers and projects. It also offers professional services for tailored advice and setup.
Lasso CRM is intended for homebuilding sales and marketing teams, whether in-house or agency-based. It is part of ECI's residential construction product suite, alongside tools for construction management, customer care, accounting, design, and trade operations. The pages do not specify pricing, plans, or trial availability.
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