Ditto
A content system for product text — a single source of truth for the words in your product
Ditto is a content system for product text that centralizes approved copy, terminology, style rules, and the context behind them in one source of truth. It addresses the problem of copy scattered across style guide documents, spreadsheets, and files by keeping standards current and shared, then connecting them to the tools where teams build, so quality and consistency are maintained as copy volume and shipping speed increase.
The platform includes a reusable text component library, variants for locales, and an integrated style guide with AI style guide checks and generation. It connects to Figma through a plugin, to codebases via API/CLI and a GitHub PR Review Bot, and to agentic tools such as Claude Code, Cursor, and OpenAI Codex. Review workflows support owners, statuses, comments, and audit trails, with enforcement checkpoints in pull requests. Analytics track checks, attributions, and acceptance, and the system proposes updates to standards based on usage. Localization is built in, with AI translation of variants.
Ditto is aimed at content design, product design, front-end and platform engineering, and product teams working with AI-assisted workflows. It is packaged in three editions: Individual for individual use and experimentation, Pro for teams, and Enterprise for organizations with advanced security or support needs. A two-week trial is available without a credit card, and the Individual plan can be tried for free. Plans vary by editor and collaborator seats, reviewer access, component limits, style guide allowances, and support level.
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