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Claap

Turn sales conversations into trusted data for AI agents

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Claap is a conversation intelligence and recording platform that captures sales calls, meetings and emails, then converts them into structured meeting, deal and company data. It writes CRM fields, call scores and deal forecasts back to Salesforce or HubSpot, and exposes the resulting context to AI agents through its MCP connector.

Recording covers Zoom, Google Meet and Microsoft Teams calls, dialer and VoIP calls, in-person meetings via the mobile app, and Gmail or Outlook threads. Transcription supports 99+ languages, with automatic chapters and topics. Scorecards for MEDDPICC, MEDDIC, BANT and SPICED ship ready to edit, alongside custom criteria. Integrations include HubSpot, Salesforce, Attio, Pipedrive, Slack, Notion, Aircall, Ringover, lemlist, Zapier, Make and n8n. Agents can run from Claude or ChatGPT via MCP, with an agent gallery covering win/loss analysis, handover, battlecards and daily recaps.

Claap is aimed at sales leaders, reps, RevOps and customer success teams. Pricing separates recorder and reviewer tiers, with a free Basic licence for non-recording team members and paid plans for those who record; yearly billing is offered at a discount.

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