Circular

Circular is a tech subscription service operating in Singapore and Australia that gives customers access to devices from major brands through monthly payments rather than outright purchase. It addresses the cost of buying new devices and the waste generated when old hardware is discarded, operating on a circular economy model in which devices are refurbished or recycled at the end of their use.

Subscribers choose a device and subscription length, create an account, and have their spending power confirmed before the order is approved and delivered. At the end of the term, customers can upgrade, extend, or return the device. Separate stores serve Singapore and Australia, with dedicated B2B stores for startups and SMEs alongside consumer subscriptions.

Circular is aimed at individuals and businesses in both markets, including sustainability-minded companies seeking flexibility in managing device costs. Subscriptions are paid monthly, with terms set by subscription length; no free plan or trial is indicated.