Bookly
WordPress appointment booking plugin for service businesses
Bookly is a WordPress plugin that lets service businesses accept appointments, events, and class bookings directly on their own site. It handles the booking form, staff schedules, service catalogs, a shared calendar, automated email/SMS/WhatsApp notifications, and payment collection, keeping operations inside WordPress rather than a separate platform.
Core capabilities include a shortcode booking form with custom fields, a day/week/month calendar with staff and service filters, two-way Google Calendar sync, online meetings via Zoom and Google Meet, WooCommerce compatibility, Stripe and PayPal payments, group booking, recurring appointments, multi-location management, financial reports, and an AI Assistant booking form available through Bookly Cloud. Add-ons extend functionality for coupons, packages, waiting lists, events, and advanced payment gateways.
Bookly targets salons, wellness professionals, clinics, tutors, consultants, photographers, and other service-based businesses, including agencies managing multiple sites. A free version is available on WordPress.org with limits of 5 services and 1 staff member. Paid editions—Pro, Business, and Ultimate—are licensed per domain with annual or lifetime options, covering unlimited staff and services on the licensed site; multi-site bundles are also offered. Bookly Cloud services, such as SMS/WhatsApp notifications and online payments, may carry separate usage-based pricing.
12 alternatives to Bookly
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